Ruby Honerkamp grew up in East Hampton, however to listen to her inform it, she “grew up in a dive bar.”
And never simply any bar. We’re speaking the legendary Stephen Talkhouse, the music venue that’s identified (and liked) as a result of it treats everybody the identical, even when numerous, world-famous acts like Billy Joel, Bon Jovi, Paul Simon and The Who’ve performed there.
Honerkamp’s household has owned The Talkhouse for over 34 years — her father Peter Honerkamp, her brother Max Honerkamp and Nick Kraus are the “trifecta” homeowners who run and handle the place. And now Ruby, impressed by the venue’s legacy and the truth that The Talkhouse is “in her DNA” has leveraged The Talkhouse title and created a ready-to-drink cocktail that she launched this summer season referred to as Talkhouse Encore. The canned cocktail is available in 4 flavors (two vodka, two tequila) and is carried “at numerous watering holes and liquor shops from Montauk to Southampton.”
Honerkamp has huge desires and plans for Talkhouse Encore, which is a separate enterprise from The Stephen Talkhouse, but is, in fact, inextricably tied to it.
“Everyone seems to be loving it; it’s flying off the cabinets,” says Honerkamp. “Individuals have been actually receptive to it when it comes to the packaging and loving the visible identification and understanding there’s a model affinity.”
We caught up with Honerkamp from her home in Springs to speak concerning the evolution of Talkhouse Encore, the wealthy Talkhouse historical past and her plans for constructing the brand new enterprise.
What impressed this resolution to launch Talkhouse Encore?
The Talkhouse was all the time actually vital to me … however I didn’t actually understand how a lot it was ingrained in who I used to be and the way a lot it actually meant to me till the pandemic hit. … When the pandemic hit, we clearly needed to shut our doorways and switch the lights out. … It was a really miserable, dangerous, sorrowful surroundings. It’s the vitality of the individuals and the musicians and the employees that add that vibrancy.
A couple of 12 months in the past final August, my Dad sat my brother and I down and stated “You realize, the way forward for The Talkhouse legacy is in your palms — you guys want to determine what meaning.”
Principally, I talked to my brother and Nick and I began this. … I’m not an proprietor within the bar; I created a licensing deal for the phrase “Talkhouse” after which I created this ready-to-drink cocktail. I spent the previous 10 months on analysis and improvement and testing and getting actually scrappy and rolling my sleeves up to determine find out how to get a product out in time for summer season.
What was the objective in launching?
Prepared-made cocktails are very popular proper now and I needed to verify we weren’t late to the social gathering however clearly additionally needed to be aware in high quality and preserving The Talkhouse legacy and actually being aware that this was crafted thoughtfully, however socially I nonetheless have my full-time job which I’m going to be placing my discover in on October 1 so I can run with this full time.
What’s your present job and the way do you’re feeling making this transfer?
I work at Away, a baggage firm. I handle the inventive crew; I’m actually embedded in constructing manufacturers and advertising and marketing and inventive excellence in promoting. Taking (Talkhouse Encore) on full-time … I’m terrified and extremely excited.
You launched in late July. How is it going?
Everybody retains saying that is the most effective tasting product available on the market — however you possibly can’t simply discuss the discuss, you bought to stroll the stroll, as effectively — high quality is certainly vital. …
Each Nick and my brother have been unimaginable advisors to make sure that that is genuine to The Talkhouse. …
And the local people has been so receptive and so great in supporting this new endeavor … and we’re so excited to maintain including new areas to our rolodex.
What are your desires and plans for Talkhouse Encore?
My dream is to seek out both one or a handful of musicians to associate with to foster the following technology of music or do offers with them the place we create festivals, and possibly Encore is to musicians as Purple Bull was to educated athletes. How will we change into the drink of the viewers, the drink of the dance ground and the drink that pairs effectively with leisure and put that on the forefront? …
We’ve been in a position to foster icons on our stage and native heroes as effectively … Coldplay the 12 months they performed the Tremendous Bowl, Mumford and Sons, The Killers lately this summer season, Dave Matthews and Brandi Carlile, and we’ve additionally had so many native legends like Nancy Atlas, my cousin Klyph Black — and irrespective of who’s enjoying, it’s all the time an unimaginable expertise, a constantly good time.
How do you see the enterprise increasing; what issues to you?
I feel one factor that’s so vital is that neighborhood continues to be on the forefront. … Soldier Experience was began at The Talkhouse, my dad opens up The Talkhouse to so many native nonprofits and charity occasions. So how will we give again to the neighborhood which has impressed us from the start?
And the identical method the identical bartenders have labored at The Talkhouse for over 30 years — what service business can you keep — a part of what I wish to do is use these long-term companions. I don’t see them as distributors, I see them as companions; that may assist carry and develop this model authentically.
I feel a part of a profitable enterprise comes from the belief and the retention and constructing your basis with individuals.
What’s the final problem and objective?
How do we stock that legacy 12 months -round, seasonally, across the nation and all over the world? How do we stock this sentimental place that has been a watering gap for generations by new markets and thru new clients?
A very powerful factor is that we keep true to who The Talkhouse is … this dive bar basic … as a result of it’s grounded and seated in an actual historical past and an actual story. … (In different phrases) I’ll by no means have a lavender lemonade spritz drink on the menu. [laughs]
For extra data on Talkhouse Encore, go to talkencore.com.